Interactive Workshops & Training
We share the science on how customers act and how relative network positions affect the fate of organizations. Workshops are based on the laws of buyer behavior and more than a century of academic research into which outcomes we can control despite complexity. During workshops, your team explores how science, simplified and clarified, can support everyday decisions and actions.
Research is essential because it shows:
- How relative network positions affect the fate of organizations.
- How customers make decisions.
- How brands and businesses grow.
Your organization will be walked through these key steps:
- Information — Know what
- Understanding — Know why
- Implementation — Know how
Your organization will become:
- More confident when making decisions.
- Aligned in perspectives on how to grow your business.
- Skilled in how to prioritize investments and activities.
- More efficient and effective.
Mentorship & Consulting
We simplify, clarify and package the science needed to ask the right questions and analyze the answers you are faced with every day.
Frequently asked questions include:
- How can we predict the outcome of decisions and investments?
- Which data is relevant for us to grow the business?
- Which KPI’s should we prioritize to optimize performance?
- Is customer journey mapping a relevant tool to enhance customer experience?
- What’s the difference between incremental and base sales? And why is it important?
Recruitment & Onboarding
We provide you with process support to ensure that candidates understand how customers act and know how to discover what drives brands.
We act as an evidence-based sound board to support your:
- Mapping of the skills needed to deliver customer goals and realize growth.
- Interviews and interview process to make sure candidates know what’s what.
- Selection process, including feedback on which candidates have the required skills.
- Onboarding process and how your team can use evidence-based models in practice.
Keynotes
Speaking assignments often involve the following themes:
- Marketing and Innovation: What can we learn from complex adaptive systems?
- Challenges of Modern Marketing: What can we learn from common mistakes?
- Laws of Buyer Behavior: What can science tell us about sustainable growth?
